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International marketing research : opportunities and challenges in the 21st century /

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Rialp, Alex, Rialp, Josep
Format: eBook
Language:English
Published: Amsterdam ; Oxford : Elsevier JAI, 2007.
Series:Advances in international marketing ; v. 17.
Subjects:
Export marketing > Congresses.
Internet marketing > Congresses.
Sales & marketing.
Business & Economics > International > Marketing.
Electronic books.
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Call Number: HF1416 .I58 2007
 
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HF1416 .I58 2007 Available