Creating and managing superior customer value /

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value...

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Bibliographic Details

Corporate Author:	Emerald Publishing Group
Other Authors:	Woodside, Arch G., Golfetto, Francesca, Gibbert, Michael
Format:	eBook
Language:	English
Published:	[Bingley, England] : Emerald JAI, 2008.
Series:	Advances in business marketing & purchasing ; v. 14.
Subjects:	Customer relations > Management. Relationship marketing. Sales & marketing. Business & Economics > Sales & Selling. Electronic books.
Online Access:	Connect to the full text of this electronic book