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Relationship between exporters and their foreign sales and marketing intermediaries /

Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of "AIM&quo...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Solberg, Carl Arthur
Format: eBook
Language:English
Published: Amsterdam ; Oxford : Elsevier JAI, 2006.
Series:Advances in international marketing ; v. 16.
Subjects:
Export marketing.
Distributors (Commerce) > Foreign countries.
Export trading companies.
International trade.
Sociology: work & labour.
Business & Economics > International > Marketing.
Electronic books.
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Call Number: HF1416 .R45 2006
 
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HF1416 .R45 2006 Available