Marketing online education programs : frameworks for promotion and communication /

"This book provides an integrated marketing communications perspective to communication and promotion issues of online programs"--Provided by publisher.

Bibliographic Details

Other Authors:	Demiray, Ugur, 1955-, Sever, N. Serdar
Format:	Book
Language:	English
Published:	Hershey PA : Information Science Reference, [2011]
Subjects:	Distance education > Marketing. Internet marketing. Internet in education.