Reassessing the internationalization of the firm /

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Axinn, Catherine Nancy, Matthyssens, Paul
Format: eBook
Language:English
Published: Amsterdam ; New York : JAI, 2001.
Series:Advances in international marketing ; v. 11.
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Call Number: HD62.4 .R43 2001
 
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HD62.4 .R43 2001 Available