Tourism branding /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
| Corporate Author: | |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2009.
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| Series: | Bridging tourism theory and practice ;
v. 1. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
TX911 .T68 2009 |
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| Call Number | Status | Get It |
| TX911 .T68 2009 | Available | |