Managing product innovation /
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
| Corporate Author: | |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
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| Series: | Advances in business marketing & purchasing ;
v. 13. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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