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Managing product innovation /

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Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Woodside, Arch G.
Format: eBook
Language:English
Published: Amsterdam ; Oxford : Elsevier JAI, 2005.
Series:Advances in business marketing & purchasing ; v. 13.
Subjects:
New products > Management.
Production & quality control management.
BUSINESS & ECONOMICS > Marketing > General.
Electronic books.
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Call Number: HF5415.153 .M335 2005
 
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HF5415.153 .M335 2005 Available