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New challenges to international marketing /

Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degr...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Sinkovics, Rudolf R., 1966-, Ghauri, Pervez N., 1948-
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald, [2009]
Series:Advances in international marketing ; v. 20.
Subjects:
Export marketing > Research.
Sales & marketing.
International business.
Business & Economics > International > Marketing.
Electronic books.
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Call Number: HF5415 .N49 2009eb
 
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HF5415 .N49 2009eb Available