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Getting better at sensemaking /

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This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behav...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Woodside, Arch G.
Format: eBook
Language:English
Published: Stamford, Conn. : JAI Press, [2000]
Series:Advances in business marketing & purchasing ; v. 9.
Subjects:
Marketing > Management.
Perception.
Management & management techniques.
Sales & marketing management.
BUSINESS & ECONOMICS > Marketing > General.
Electronic books.
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Call Number: HF5415.13 G48 2009eb
 
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HF5415.13 G48 2009eb Available