Relationship marketing : a consumer experience approach /

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

Bibliographic Details

Main Author:	Baron, Steve
Other Authors:	Conway, A. (Anthony), Warnaby, Gary
Format:	eBook
Language:	English
Published:	London : Sage Publications, 2010.
Series:	Advanced marketing series (Los Angeles, Calif.)
Subjects:	Relationship marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book