Brand resilience : managing risk and recovery in a high-speed world /

"As the recent Toyota and Tiger Woods scandals illustrate, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash-by disgruntled cus...

Full description

Bibliographic Details

Main Author:	Copulsky, Jonathan R.
Format:	Book
Language:	English
Published:	New York City : Palgrave Macmillan, 2011.
Edition:	1st ed.
Subjects:	Branding (Marketing) Brand name products. Success in business.