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Reviving traditions in research on international market entry /

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In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Li, Tiger
Format: eBook
Language:English
Published: Amsterdam ; Boston : JAI, 2003.
Series:Advances in international marketing ; v. 14.
Subjects:
International business enterprises.
Export marketing > Research.
New products > Research.
Competition, International.
Marketing research.
Business ethics.
International business.
Company law.
Business & Economics > International > Marketing.
Business & Economics > Marketing > Research.
Electronic books.
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Call Number: HF1416 .R48 2003
 
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HF1416 .R48 2003 Available