Cross-cultural buyer behavior /

The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former...

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Bibliographic Details

Corporate Author:	Emerald Publishing Group
Other Authors:	Taylor, Charles R., 1961-, Lee, Doo-Hee
Format:	eBook
Language:	English
Published:	Amsterdam ; Oxford : Elsevier JAI, 2007.
Series:	Advances in international marketing ; v. 18.
Subjects:	Consumer behavior > Cross-cultural studies. Market research. International business. BUSINESS & ECONOMICS > Consumer Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book