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Designing winning products /

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Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Woodside, Arch G., Liukko, Timo, Lehtonen, Ari
Format: eBook
Language:English
Published: New York : JAI, 2000.
Edition:1st ed.
Series:Advances in business marketing & purchasing ; v. 10.
Subjects:
New products > Management.
Product management.
Industrial design.
Research & development management.
Sales & marketing management.
Business & Economics > Marketing > Research.
Electronic books.
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Call Number: HF5415.153 .D47 2000
 
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HF5415.153 .D47 2000 Available