Creativity in groups /

Creativity is increasingly being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. A long tradition of research has focused on individual creativity; especially the traits an...

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Bibliographic Details
Corporate Author: Emerald Publishing Group
Other Authors: Mannix, Elizabeth A., 1960-, Neale, Margaret Ann, Goncalo, Jack A.
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald, 2009.
Series:Research on managing groups and teams ; v. 12.
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Call Number: HD66 .C74 2009
 
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HD66 .C74 2009 Available