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The political marketing game /

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"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

Bibliographic Details
Main Author: Lees-Marshment, Jennifer
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
Subjects:
Campaign management.
Political campaigns.
Marketing > Political aspects.
POLITICAL SCIENCE / Political Ideologies / Democracy.
POLITICAL SCIENCE / Government / Comparative.
POLITICAL SCIENCE / Government / National.
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Call Number: JF2112.C3 L43 2011
 
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JF2112.C3 L43 2011 Available