We first : how brands and consumers use social media to build a better world /

Bibliographic Details
Main Author:	Mainwaring, Simon
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2011.
Edition:	1st ed.
Subjects:	Social responsibility of business. Capitalism. Social media > Economic aspects. Branding (Marketing) Internet marketing.

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