Inside marketing : practices, ideologies, devices /
Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology and cul...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2011.
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