Inside marketing : practices, ideologies, devices /

Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology and cul...

Full description

Bibliographic Details

Other Authors:	Zwick, Detlev, Cayla, Julien
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2011.
Subjects:	Marketing. Marketing > Management.