Inside marketing : practices, ideologies, devices /
Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology and cul...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2011.
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| Summary: | Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? |
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| Physical Description: | xi, 357 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780199576746 (hbk.) 0199576742 (hbk.) |