Brand failures : the truth about the 100 biggest branding mistakes of all time /
| Main Author: | |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2011.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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