Brand failures : the truth about the 100 biggest branding mistakes of all time /

Bibliographic Details

Main Author:	Haig, Matt
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2011.
Edition:	2nd ed.
Subjects:	Branding (Marketing) Brand loyalty. Brand choice. Electronic books.
Online Access:	Connect to the full text of this electronic book