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Brand failures : the truth about the 100 biggest branding mistakes of all time /

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Bibliographic Details
Main Author: Haig, Matt
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: London ; Philadelphia : Kogan Page, 2011.
Edition:2nd ed.
Subjects:
Branding (Marketing)
Brand loyalty.
Brand choice.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Revised edition of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Paperback edition 2005.
Electronic resource.
Physical Description:xiv, 242 pages
Bibliography:Includes bibliographical references and index.