Marketing online education programs : frameworks for promotion and communication /

"This book provides an integrated marketing communications perspective to communication and promotion issues of online programs"--Provided by publisher.

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	Demiray, Uğur, Sever, N. Serdar
Format:	eBook
Language:	English
Published:	Hershey, Pa. : Information Science Reference, 2011.
Subjects:	Distance education > Marketing. Internet marketing. Internet in education. Electronic books.
Online Access:	Connect to the full text of this electronic book