Consumer culture theory /

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive appro...

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Bibliographic Details

Corporate Author:	Emerald Publishing Group
Other Authors:	Sherry, John F., Jr, Belk, Russell W.
Format:	eBook
Language:	English
Published:	Bingley, U.K. : Emerald, 2007.
Series:	Research in consumer behavior ; 11.
Subjects:	BUSINESS & ECONOMICS > Management. Social Science > General. Society & social sciences. Consumption (Economics) > Social aspects. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book