Pulse : the new science of harnessing Internet buzz to track threats and opportunities /

"This book will introduce how the Internet can be used to assess market trends and public opinion before the slower and far more expensive, traditional government reports and Gallup polls are published. It could be similar to having a real-time "Dow Jones" index for buzz about a compa...

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Bibliographic Details

Main Author:	Hubbard, Douglas W., 1962-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2011.
Subjects:	Marketing research > Computer network resources. Internet research. Business forecasting. Electronic books.
Online Access:	Connect to the full text of this electronic book