The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /

Bibliographic Details

Main Author:	Silverman, George, 1942-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York : Amacom, [2011]
Edition:	2nd ed.
Subjects:	Word-of-mouth advertising. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book