Listen first! : turning social media conversations into business advantage /

"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way...

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Bibliographic Details

Main Author:	Rappaport, Stephen D., 1952-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, 2011.
Subjects:	Internet marketing. Online social networks. Social media > Research. Consumers > Research. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book