The rhetoric of soft power : public diplomacy in global contexts /
"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internat...
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham, Md. :
Lexington Books,
2012.
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| Series: | Lexington studies in political communication.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country"--provided by publisher. |
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| Item Description: | Description based upon print version of record. Electronic resource. |
| Physical Description: | 1 online resource (vii, 300 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780739142608 (electronic) 0739142607 (electronic) |