The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly /

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...

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Bibliographic Details

Main Author:	Scott, David Meerman
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2011]
Edition:	3rd ed.
Subjects:	Internet marketing. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book