Digital impact : the two secrets to online marketing success /

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...

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Bibliographic Details

Main Author:	Mayar, Vipin, 1962-
Corporate Author:	ebrary, Inc
Other Authors:	Ramsey, Geoff, 1959-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, Inc., [2011]
Subjects:	Internet marketing. Electronic commerce. Electronic books.
Online Access:	Connect to the full text of this electronic book