Cover Image

The silver market phenomenon : marketing and innovation in the aging society /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Herstatt, Cornelius, Kohlbacher, Florian
Format: eBook
Language:English
Published: Heidelberg ; New York : Springer, 2011.
Edition:2nd ed.
Subjects:
Marketing > Social aspects.
Older consumers > Attitudes.
Population aging > Economic aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Previous edition: 2008.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:3642143385 (electronic bk.)
9783642143380 (electronic bk.)
DOI:10.1007/978-3-642-14338-0