The silver market phenomenon : marketing and innovation in the aging society /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Herstatt, Cornelius, Kohlbacher, Florian
Format:	eBook
Language:	English
Published:	Heidelberg ; New York : Springer, 2011.
Edition:	2nd ed.
Subjects:	Marketing > Social aspects. Older consumers > Attitudes. Population aging > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online