Where good ideas come from : the natural history of innovation /

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting and encouraging story of how the ideas are born that push careers, lives, society and culture forward.

Bibliographic Details

Main Author:	Johnson, Steven, 1968-
Format:	Book
Language:	English
Published:	New York : Riverhead Books, [2010]
Subjects:	Creative thinking.