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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand /

Bibliographic Details
Main Author: Du Plessis, Erik
Format: Book
Language:English
Published: London, UK ; Philadelphia, PA : Kogan Page, 2011.
Subjects:
Neuromarketing.
Advertising > Psychological aspects.
Marketing > Psychological aspects.
Branding (Marketing)

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.12615 .D8 2011
 
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HF5415.12615 .D8 2011 Available