Built to love : creating products that captivate customers /

Bibliographic Details
Main Author:	Boatwright, Peter
Other Authors:	Cagan, Jonathan, 1961-
Format:	Book
Language:	English
Published:	San Francisco, CA : Berrett-Koehler Publishers, [2010]
Edition:	1st ed.
Subjects:	New products. Product management. Customer relations > Management.

Description
Physical Description:	xiii, 169 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781605096988 (alk. paper) 1605096989 (alk. paper)