Built to love : creating products that captivate customers /

Bibliographic Details
Main Author:	Boatwright, Peter
Other Authors:	Cagan, Jonathan, 1961-
Format:	Book
Language:	English
Published:	San Francisco, CA : Berrett-Koehler Publishers, [2010]
Edition:	1st ed.
Subjects:	New products. Product management. Customer relations > Management.

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