Cover Image

The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency /

Bibliographic Details
Main Author: Sugiyama, Kotaro
Other Authors: Andree, Tim
Format: Book
Language:English
Published: New York : McGraw-Hill, [2011]
Subjects:
Dentsū.
Advertising agencies > Japan > Management.
Marketing > Management.
Advertising.
Description
Physical Description:xxiv, 310 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780071748124 (alk. paper)
0071748121 (alk. paper)