The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency /

Bibliographic Details
Main Author:	Sugiyama, Kotaro
Other Authors:	Andree, Tim
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2011]
Subjects:	Dentsū. Advertising agencies > Japan > Management. Marketing > Management. Advertising.

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