The conversation manager : the power of the modern consumer, the end of the traditional advertiser /

Bibliographic Details
Main Author:	Van Belleghem, Steven
Format:	Book
Language:	English
Published:	Leuven, Belgium : Lannoo Campus, 2010.
Edition:	2nd ed.
Subjects:	Internet advertising. Branding (Marketing) Advertising > Brand name products. Advertisers. Consumer behavior. Target marketing.

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