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Towards effective place brand management : branding European cities and regions /

Bibliographic Details
Other Authors: Ashworth, G. J. (Gregory John), Kavaratzis, Mihalis
Format: Book
Language:English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, [2010]
Subjects:
Place marketing.
Product management.
Brand name products.
Place marketing > Case studies.
Product management > Case studies.
Brand name products > Case studies.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: G155.A1 T69 2010
 
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