Political marketing : theoretical and strategic foundations /

Bibliographic Details
Main Author:	Cwalina, Wojciech
Other Authors:	Falkowski, Andrzej, Newman, Bruce I.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2011]
Subjects:	Campaign management. Political campaigns. Marketing > Political aspects.

Description
Physical Description:	xi, 340 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9780765622914 (hardcover : alk. paper) 0765622912 (hardcover : alk. paper)