Political marketing : theoretical and strategic foundations /

Bibliographic Details
Main Author:	Cwalina, Wojciech
Other Authors:	Falkowski, Andrzej, Newman, Bruce I.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2011]
Subjects:	Campaign management. Political campaigns. Marketing > Political aspects.

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