The complete idiot's guide to memes /
"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.
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| Format: | Book |
| Language: | English |
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New York :
Alpha,
[2010]
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| Summary: | "A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover. |
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| Physical Description: | xix, 316 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781615640355 1615640355 |