The complete idiot's guide to memes /

"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.

Bibliographic Details

Main Author:	Gunders, John
Other Authors:	Brown, Damon
Format:	Book
Language:	English
Published:	New York : Alpha, [2010]
Subjects:	Memes. Memetics. Contagion (Social psychology)