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Marketing research : an applied approach /

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Bibliographic Details
Main Authors: Kinnear, Thomas C., 1943-, Taylor, James R. (James Ronald), 1938- (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill, [1979]
Series:McGraw-Hill series in marketing.
Subjects:
Marketing research.
Marketing > Management.
Biblioteca universitaria (Lima, Peru). > Mercadotecnia.
Marketingforschung.
Marktforschung.
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by Kinnear, Thomas C., 1943-
Published 1991
Book
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