Marketing research : an applied approach /

Bibliographic Details
Main Authors:	Kinnear, Thomas C., 1943-, Taylor, James R. (James Ronald), 1938- (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1979]
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing research. Marketing > Management. Biblioteca universitaria (Lima, Peru). > Mercadotecnia. Marketingforschung. Marktforschung.

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