Managing customer relationships : a strategic framework /

Bibliographic Details
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, [2011]
Edition:	2nd ed.
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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