Brand-driven innovation : strategies for development and design /

Bibliographic Details

Main Author:	Abbing, Erik Roscam
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Lausanne, Switzerland : AVA Pub. SA, 2010.
Series:	Required reading range : module reader
Subjects:	Branding (Marketing) Advertising. Technological innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book